008 – Perception is Reality: How to care for your culture | Patrick Broccolo

Patrick Broccolo, Co-Owner of Senior1Care, has been in business for over a decade and has been featured on the Inc 500 list multiple years. Beyond their unique approach to home health care, Senior1Care stands apart due to its values, providing high-quality service, hiring the best of the best employees, and seeking continuous improvement.

From day one Patrick has focused on exceeding expectations whether it’s his employees or his clients. He is continually seeking to improve the employee experience by soliciting direct feedback. As a family-owned business, it can be easy to assume that everyone is engaged in the company’s values. After being in business for more than ten years, he’s learned not to assume and to be intentional about having conversations with his team members.

In today’s world, it’s so easy to lose the personal touch. Patrick strives to have those face-to-face moments with his employees to stay in touch with what they need. This ability to keep in touch is paramount when you have a remote workforce. So as a leader, you have to bring your culture to the team by providing development opportunities and asking a lot of questions.

Truth You Can Act On:

  1. Don’t Assume. Go and have the conversation to help you understand how your employees feel about your company. Seek first to understand then promptly respond. It’s easy to assume everyone is engaged when there are no apparent conflicts. Avoid this mistake by asking questions, seeking out conversations, and continually identifying opportunities for improvement.
  2. Leverage Personal Touch. Go beyond using technology to engage with your team. The workforce is becoming more and more remote which means adding personal touches is even more critical. Technology is necessary but never underestimate the power of face-to-face interaction. As leaders, we need to seek out opportunities to connect personally.
  3. Solicit Feedback. Asking for feedback should be done regularly not just annually. By surveying and asking for feedback, you can improve your culture. Employees notice when their feedback gets implemented. You can’t improve anything if you’re not sure what’s wrong.
  4. Innovate with Your Team. Seek out opportunities to connect and innovate with your team by going off-site. The best ideas stem from your employees.

Nikki’s Book Recommendations:


  • Purple Ink – Purple Ink’s customized HR services will help you make your workspace JoyPowered. Whether you’re looking for help with recruiting, compliance, or leadership training, they listen to what you need and tailor their solutions to you.
  • Titus – In our conversations with CEOs and hiring managers, we hear they are frustrated with traditional recruiting. From outrageous fees to focusing on candidates before clients, the process was broken and needed to be fixed. Enter Titus Talent. Titus Talent Strategies serves its clients using passionate people, a proven process, and unparalleled performance.

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