022 – Going the Second Mile For Your Culture | Dee Ann Turner

Dee Ann Turner is a former executive with Chick-fil-A, Inc. With more than 30 years of experience, she has discovered the what she calls the “secret sauce” to hire and retain top talent while cultivating the culture of an organization.

She speaks to companies and at conferences around the world, helping individuals understand how to hire the right talent for their organization. Her foundation is built upon a hiring formula rooted in character, chemistry, and competency to build a successful, sustainable team and create a compelling culture.

Empowering employees to understand the whole picture is a core value for Dee Ann, and she believes when people really buy into the idea that all contributions matter, the ripple effect is tremendous. Instead of enforcing rules for compliance, she gives strength to people by teaching them principles of commitment. By driving engagement, she’s driving culture as well.

Truth You Can Act On:

  1. Behaviors Equal Culture: Your business’ mission statement and core values don’t create culture – you must put these ideas into practice. Promote an engaged workplace by hiring individuals that believe in the mission of your business and provide tangible steps for how they can live it from day one.
  2. Enforce with Principles: Enforcing strict rules based solely on compliance limits the creativity and overall impact of your employees. Strive to empower your workplace by teaching guidelines, expectations, and principles of commitment that allow individualistic solutions to breed.
  3. Know Why You Exist: A connected culture must be one that contains commonality and shared interests. Constantly revisit the “why” of your business, and share it often to rally your employees around the challenging mission you are trying to accomplish.
  4. Own Your Culture: Top organizational leaders own company culture. When they set an example, the rest of the workforce will follow suit. Foster deep pride and ownership from your staff for the guiding principles of your company by living the mission of your business while outwardly communicating these ideals frequently.

Nikki’s Book Recommendation:


  • Titus – in their conversations with CEOs and hiring managers, they hear frustration with traditional recruiting. From outrageous fees to focusing on candidates before clients, the process was broken and needed to be fixed. Enter Titus Talent. Titus Talent Strategies serves its clients using passionate people, a proven process, and unparalleled performance.
  • Emplify – Are you still using pulse surveys? How about annual questionnaires? If your organization relies on either of these, it’s time to discover Emplify. Emplify has created a new way to measure employee engagement. It’s where CEOs who want to know what’s really happening within a workforce go… to get honest feedback… and to understand what needs to change for people to love their work using simple and trustworthy data.

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